Bespoke Social Media Networks

Social networking with social media interaction is rapidly displacing traditional media marketing for many corporations and organisations. Messaging through social media is also beginning to replace certain “traditional” online marketing strategies such as pay per click advertising and banner ads on non-relational websites.
For any organisation that has already (or intends to have) a large membership or supporter base, social networking and social media is a really cost-effective way to achieve both short and long term growth and sustainability.
Wessex Partnerships has teamed up with a technology partner Pitchcom to launch Social ICE (Interactive Community Engagement). Social ICE is an innovative, easy to use application that helps you to build, manage and engage with an online community that will generate revenue for you and your community.
We show you how to use the ICE community engagement tools to build community momentum and provide a huge range of benefits to community members.
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- Promote your products and services, activities and events to reach a huge external audience, highly cost-effective marketing
- Create smarter advertising and brand building, undertake specific targeted campaigns
- Generate more revenue from customers and supporters, create fundraising campaigns, high return on investment
- Promote to the outside world with relevant automated message optimisation for search engines
The viral nature of social networking combined with the huge amount of user generated content, means that such content (blogs, forums, interest-based articles) gets indexed and published quickly by search engines. This provides a cost effective boost to your website rankings.
Other key benefits to organisations include:
- Better and faster communication with supporters
- More listening and conversation opportunities with customers
- Greater reach, increasing your brand and national or international profile
- The ability to rapidly increase membership
- Increase revenue growth
- Link in real time to related communities (e.g. charities / interest groups)
If you’re looking to catapult your organisation into a more visible position with the public, call us on 01329 822571 or email at info@wessexpartnerships.com.